Michael Aring is a Go-to-Market expert who currently works at Gitpod, a cloud-native developer platform. Before joining Gitpod, Michael worked for Riverside Acceleration Capital and coparion in Venture Capital, providing insightful and strategic advice to B2B SaaS and tech companies. Michael is a business graduate of UCL and Maastricht University School of Business and Economics, and completed an academic exchange semester at Tecnológico de Monterrey in Guadalajara. In his career, Michael has also co-founded and been part of multiple startups, mainly focused on sales and product development. His interests lie in beautiful products and product-led growth; his opinions are entirely personal.