Samuel Usem is an accomplished enterprise digital experience and marketing technology leader with a passion for solving complex marketing problems. A University of Minnesota graduate, he also studied Government, Diplomacy & Strategy at Reichman University (IDC Herzliya). With a deep understanding of enterprise data flow architecture, enterprise MarTech architecture and DevOps, performance marketing, content and SEO strategies, customer journey orchestration, and cross-functional team leadership, Sam has a proven record of bringing measurable results through various marketing channels.

Sam is highly skilled in the use of marketing automation software such as Oracle Eloqua and Salesforce Marketing/Sales Cloud. Additionally, he has expert-level knowledge of Adobe Experience Cloud, Adobe Analytics, Adobe Target, Adobe Campaign, Adobe Experience Manager, Adobe Audience Manager (DMP), Google Marketing Platform, Google Tag Manager, Google Analytics, Google Ads, Optimize, Salesforce CRM, Power BI, Google Data Studio, and JIRA.

Formerly the Senior Director of Marketing - Digital Experience Strategy - Marketing Data, Tech & Ops at Sezzle, Sam was also Director of Marketing - Head of Customer Data and Marketing Technologies at Sezzle. Before his time at Sezzle, he was Vice President in Enterprise Analytics and AI - Adobe Experience Architect I Martech Strategist at U.S. Bank. Moreover, he occupied the position of Senior Manager - Digital Analytics Strategy & Marketing Technology at U.S. Bank, among other positions.

Sam’s expertise cuts across various areas, including customer experience mapping, audience segmentation, and experience analysis, digital publishing, experimentation, and personalization, lead to revenue management (L2RM), marketing automation, and audience segmentation.