Cole Daugherty is a seasoned professional with over 15 years of experience in integrated communications within the B2B marketplace and trade show management industry. As the former Senior Vice President of Marketing Communications at Dallas Market Center, he played an instrumental role in driving more than $6 billion in annual wholesale sales by startups and leading consumer brands in gift, home décor, lighting, and fashion. Cole's expertise lies in marketing strategy, public relations, content marketing, customer communications, and sales communications. He is a creative thinker who utilizes insights and creativity to beat larger competitors consistently. Cole holds an MA and a PhD in English and American Literature from Texas A&M University and a BA in American Studies & English from Baylor University. He also studied Journalism at the University of Missouri-Columbia.