Sigrun Gudjonsdottir is a highly accomplished entrepreneur and business coach with a diverse educational background in architecture, computer science, and business administration. She was born and raised in Reykjavik, Iceland, and has since lived in various parts of Europe, including Germany, Switzerland, and the United Kingdom. After completing her master's degree in architecture, Sigrun became a CEO and eventually started her own online business in 2014, which has since grossed multiple seven figures, and has helped thousands of female entrepreneurs around the globe achieve their business goals.

Sigrun has also been involved in several startups, including Huvumus, InfoMentor GmbH, and SportWelding GmbH. In addition, she has been a TEDx speaker and has hosted numerous events, such as the Selfmade Summit in Reykjavik, Iceland. She has created several online training programs to help entrepreneurs start, scale, and grow their businesses, including SOMBA Kickstart, SOMBA Accelerator, SOMBA Momentum, and RED CIRCLE. These programs offer a comprehensive approach to building a successful online business, covering topics such as email marketing, online courses, and launches.

Sigrun's expertise extends to a variety of industries, including business development, marketing, sales, and coaching. She is also an avid traveler and has a passion for helping female entrepreneurs achieve their dreams while maintaining a healthy work-life balance.