Prakarsh Gupta is a marketing analytics professional with over 13 years of experience in consulting, B2B sales, marketing, project management, business operation, and strategy. With education from top-tier schools, including Northwestern University and Indian Institute of Technology, Delhi, he has a demonstrated ability to lead cross-functional projects and a strong passion for customer-centric and data-driven decision-making. He has extensive statistical skills in regression modeling, predictive analytics, segmentation, machine learning, data mining, and more. Prakarsh is proficient in software skills such as SAS, SQL, R, Alteryx, Google Analytics, Tableau, and Power BI. His professional experience includes serving as the Director of Marketing Science at Omnicom Media Group, Associate Director of Marketing Sciences at PHD, Associate Director of Analytics and Decision Sciences at UM Worldwide, and Manager of Analytics Consulting at Nielsen.