Tuba Malik is an accomplished Programmatic Planner with extensive experience in driving digital growth strategies for reputable organizations. She graduated with a Bachelor's degree in Business Management - International Business from the University of Westminster, and she attended Burntwood School/Sixthform for high school and A-levels.
Tuba has worked in various positions progressively within the digital marketing industry. She worked as an Account Executive at PHD before being promoted to her current position as a Programmatic Planner. She has also worked as an Account Executive at OMD EMEA and as a Finance Trainee at NHS England.
Tuba's expertise lies in programmatic planning, digital strategy development, and performance-driven campaign execution. In her current role, she is accountable for creating programmatic strategies for various clients, identifying target audiences to maximize advertising efficiency, and generating actionable insights from various data sources to maintain campaign success. Her extensive knowledge of digital marketing trends makes her an invaluable asset to clients.