Paul Sinkinson is a highly experienced and accomplished marketing professional with a strong background in analytics and management. He has studied at Macquarie Graduate School of Management and Massey University, earning a Postgraduate Diploma in Business Administration with a focus on Marketing Analytics and a Bachelor of Business Studies in Business Administration and Management.

Sinkinson has held a variety of leadership roles throughout his career, including Managing Director at Analytic Partners, Managing Partner at Enero Data Sciences, Partner at The Leading Edge, and Director at Nielsen. He has also worked as the Planning and Research Manager at HSBC, Marketing Planning Manager at Superdrug, Sales Analyst at IGT, and Strategy Analyst at New Zealand Dairy Board (now Fonterra).

Throughout his career, Sinkinson has developed a deep understanding of marketing analytics, research, and strategy, helping organizations make data-driven decisions that drive growth and profitability. He is a skilled communicator, collaborator, and problem-solver who is passionate about finding innovative solutions to complex challenges.