Jocelyn McDowell is a seasoned marketing and analytics professional with experience in data analysis, marketing strategy, and customer engagement. With a track record of successes, including identifying and implementing a consumer loyalty strategy for Turner Classic Movies and building a digital analytics function for Turner Sports, McDowell has helped numerous companies grow their business through insights and data-driven strategies. She holds degrees in Communications, Psychology, and Music and has studied at reputable institutions such as the University of Georgia and McGill University. McDowell has held various leadership positions in companies such as Hearts & Science, Turner Broadcasting, and The Walt Disney Company. Her expertise includes market evaluations, ad testing, predictive KPI impact models, and democratization of data initiatives.