Michael Lourie is a highly experienced professional with 25 years in sales and marketing across various industries. He is skilled in partnering with executive teams to conceptualize a winning B2B sales and marketing plan, capitalizing on his vast network to bring in new clients. Michael is an expert in transitioning organizations from a transactional sales approach to a more strategic, recurring revenue-driven method. His background includes small business advising, new product launch, sales strategy design, digital marketing activation, and data insights. Michael has a talent for building and nurturing relationships and establishing pricing and value models that bear fruit over time. He has consistently grown sales and revenue, whether working with startups or established corporations. Michael holds an English/Film degree from Wesleyan University. He is the Founder & Managing Partner at Driver Media Worldwide and was formerly the Director of Digital Media Sales at Webedia Entertainment (formerly West World Media), Director of Sales at Merchant Internet Group, and Sales Representative at Allied Marketing Associates, Inc., and Bose Corporation.