<a href="https://www.adweek.com/performance-marketing/these-youtubers-are-generation-s-rock-stars-159406/" target="_blank">These YouTubers Are This Generation’s Rock Stars</a>&nbsp;&nbsp;<font color="#6f6f6f">Adweek</font>

These YouTubers Are This Generation’s Rock Stars - Adweek

<a href="https://news.google.com/__i/rss/rd/articles/CBMiYGh0dHBzOi8vd3d3LmFkd2Vlay5jb20vcGVyZm9ybWFuY2UtbWFya2V0aW5nL3RoZXNlLXlvdXR1YmVycy1hcmUtZ2VuZXJhdGlvbi1zLXJvY2stc3RhcnMtMTU5NDA2L9IBAA?oc=5" target="_blank">These YouTubers Are This Generation's Rock Stars</a>&nbsp;&nbsp;<font color="#6f6f6f">Adweek</font>

These YouTubers Are This Generation's Rock Stars - Adweek

Missouri State University

Webster University

Director of Digital Marketing  at Sutter Health

San Francisco, California, United States

Head of Digital Marketing for $12B healthcare network.  Lead Consumer Acquisition, Loyalty & Retention, On-line Marketing strategy and implementation.  Own paid media plan and budget across all digital channels:  SEM; SEO; Paid Social Media; CRM; Display & Programmatic Media.

Sutter Health

Director of Digital Marketing

Head of global digital marketing for Natera's portfolio of brands.  Develop the strategy, positioning, implementation, and analytics for campaigns targeting consumers  & healthcare providers.  Leverage digital marketing, social media, and CRM to drive awareness, adoption and engagement for Natera products worldwide.

Natera

Director of Digital Marketing.  Social Media.  CRM / Email.  Lead Generation

Set overarching strategic marketing direction to achieve annual revenue goals for the company.  Direct, execute, and measure digital and traditional media plans to encourage brand preference with consumers and clinicians.  Liaison with cross-functional departments to develop & manage product portfolio.  Analyze & manage pricing strategies for physician and DTC product lines. Conduct and analyze consumer insights and market research.

Neodyne Biosciences, Inc

Director of Marketing and Commercial Operations

Develop, implement, measure consumer marketing campaigns designed to drive awareness, purchase intent, conversion, and retention of Invisalign products. Direct product lifecycle marketing, positioning, content & campaign development, consumer insights & market research. Responsible for strategic business and annual operating plans.

Align Technology

Group Manager, DTC Marketing.  Digital Marketing I Social Media I Paid Search I Lead Gen

Lead global business, marketing and brand strategy of the largest and most profitable product line generating $600MM in annual revenue.  Responsible for portfolio management, consumer insights, value proposition creation, positioning, packaging direction, competitive and marketplace analysis.

Logitech

Sr. Manager, Global Brand Strategy - Product Marketing

Developed integrated brand marketing campaigns that blend traditional & digital media for clients' new product launch initiatives, product strategy & positioning, and market/channel expansion. Emphasis in consumer products, technology, medical device, and retail.

MBI Consulting

Director, Marketing & Brand Strategy

Recruited to lead integrated marketing and brand development initiatives in preparation for IPO offering.Directed advertising, on-line marketing, digital media, PR, and marketing communications on a worldwide basis. Served as Chief Brand Officer developing brand identity, messaging, and positioning across all products, channels, and mediums.

Solta Medical, Inc.

Director of Consumer & On-line Marketing

Consultant contracted to lead in-house marketing & media services department for Discus Dental division. Provided strategy, program development, and implementation for global product business units and external customers in support of launch of the 1st ever national consumer advertising campaign.

Philips Inc.

Director of Marketing Services

Head of $60MM strategic business unit responsible for all aspects of global marketing strategy, brand management, packaging, promotions and trade marketing.  Built division from ground up; successful in developing and integrating strategic marketing processes from concept to on-shelf that delivered +20% revenue and +10% profitability in a single fiscal period; i.e., checkpoints with cross-divisional stakeholders, concept boards, style guides, research initiatives, and buyer/sales presentations.

Markwins International

Director of Marketing

Provided strategic marketing consultation, program development, and implementation for clients’ new product and business ventures.  Emphasis in integrated marketing, brand extension,  retail partnerships, and multimedia brand entertainment campaigns.

Marketing 360

Director - Brand Strategy & Development

Recruited to lead product development and brand management across multiple non-toy product categories targeted at both adult and youth consumer. Served as point-person for consumer marketing and promotional agencies; i.e., television, print, direct marketing, events, new media, and in-store promotion.

Mattel

Brand Manager -- Mattel Consumer Brands

Handpicked as part of elite division charged with new product / business development from concept through launch to extend Hallmark brand equity beyond core product lines and create new revenue streams. Led synergy initiatives across Hallmark Cards & Entertainment divisions

Jim Venable