Mitch Sinclair is a renowned Executive Design Director at IDEO, a global design and innovation consultancy. With a degree in Psychology and Sociology, as well as an extensive background in the design industry, Sinclair focuses on creating designs that are intensely personal and emotionally impactful. She has directed various projects over the years of working in the industry, including the redesign of the digital immigration experience for the U.S. government and crafting behavior change digital experiences for Fortune 500 healthcare companies. Furthermore, Sinclair was the Creative Director of Palmwood, a collaboration between IDEO and the UAE government whose goal was to promote creativity throughout the nation. Sinclair is an expert in brand strategy, aesthetic edges, design for the subconscious and conscious mind, and building on human-centered insights to create designs. With a plethora of experience under her belt, Sinclair has managed to guide and lead creative teams effectively throughout her career.