Liceo Scientifico Augusto Righi

Sapienza Università di Roma

Alma Mater Studiorum – Università di Bologna

Università di Bologna

Value Proposition Strategy Director  -  Head of Service Design and CX  -  Executive in Residence

Milan, Lombardy, Italy

In Tactical, I lead the Value Proposition Strategy practice.

Tactical

Value Proposition Strategy Director

Aeth Ventures

Advisor

Our mission is to advance the practice of design leadership by fostering a community where the world’s best can learn from one another. We strive to make the Forum inclusive and relevant to those confronting the challenges of leading design teams.

InVision

Design Leadership Forum Member

Guest Lecturer in the Brand Management and Communication Master about Experience, Marketing, and Customer Strategies

Istituto Europeo di Design

Guest Lecturer - Brand Management and Communication Master

I am leading the most effective innovation and digital transformation consultancy unit on the market.

Not the design you used to know.

I worked with AAA players and Brands in a wide range of industries:
-  Banking, Telco, Insurance, Payments and Financial Services
-  Consumer, E-Business and Retail
-  Entertainment, Media and Luxury
-  Hospitality and Smart Cities
-  Automotive and Transportation


- designdifferently

Value Partners

Head of Service & Experience Design  -  Digital Technology

I am a lecturer at the Tag Innovation School corporate training and masterclasses on Experience, Marketing, Design, and Customer Strategies matters.

Corporate Masterclasses:
-  Customer Expectations
-  Customer Strategies
-  Innovation by Design
-  Business and Marketing Agility

Public Masterclasses:
-  Master in UX Design
-  Master in Prototyping
-  Master in Growth Hacking
-  Master in Digital Marketing
-  Master in Digital HR
-  Master in Digital Transformation

Talent Garden Innovation School

Corporate Lecturer

I'm rising capital for the next gen green social engagement platform that will help companies reaching their sustainability goals and allow people all around the planet to create real impact with ANY GIVEN ACTION they make.

Acting as temporary executive for six months.

UPGREENE

Executive In Residence

Our mission is to advance the practice of knowledge management, decision making and complexity deselection by fostering a community where ideas can be shared outside of roles and company brands.

White Label

Knowledge Contributor

I serve as a marketing and blitzscaler advisor in the first fashion-genetic apparel company on the Italian market.
We plan to grow from zero to reach a 1mln revenue / year in 36 months plan.
We are not afraid to wear our pride.

We are Delta and I am Speed.

We are Delta

Marketing and Blitzscale Officer

I serve as Head of Service and Experience Design.

The mission I was given was to create within 12 months from scratch an efficient Business and Innovation Design Team, create impact on the market and deliver outstanding solutions.

Exage is now part of Value Partner S.p.A.

Exage S.p.A.

Head of Service and Experience Design

Lecturer at the XXX° master in marketing and digital communications of Publitalia '80

Publitalia '80

Lecturer

Digital Design Days & Award

Member of Digital Design Award Jury

European Innovation Academy

Mentor

World Food Programme

Contractor

I am a managing partner in PRSD, a strategic think tank for innovative digital projects.

As PRSD, we support organizations to build up their strategic and innovation capabilities, by combining business acumen and a human centered approach, providing the performance solution to empower teams.

We work well along with design agencies and their clients but also with internal teams and external service providers. We empower our clients with user research activities, design thinking, product ownership and service design.

I lead the activities regarding Experience Design and Strategy.

PRSD Italy

Managing Partner

Lecturer in Design Thinking and Service Design Tools, University of Bologna

Fondazione Alma Mater

The Pizza Journey - A workshop about the importance of the User Journey, in collaboration with Bologna Startup

Bologna Business School - University of Bologna

Workshop Facilitator

I serve as experience and strategic advisor in Exage. My role is to enforce strategic service design  methodologies thru a design thinking approach, empowering teams and delivering outstanding customer experiences.
Along with PRSD, we also serve in Exage as a competence accelerator.

Experience Strategist and Advisor

UX Hero - a 2 day UX workshop, from zero to hero.

Avanscoperta

Trainer

As Country Manager of Italy my responsibility is to organize and promote IDF activities, mission and values, at national level.

I am the referent and the coordinator of all national Local Leaders, with the primary objective to provide them with support and assistance in their operations.

I am also the Local Leader for the Bologna chapter.

Interaction Design Foundation (IDF)

Country Manager - Italy

My role involves the direction and the supervision of the User Experience in digital projects, with the full governance of processes and methods, for both internal and external activities.

My responsibilities are:
-  Fostering a people centric company culture
-  Mentorship
-  User research and testing
-  Governance UX
-  Providing vision and strategies
-  Definition of protocols, processes and methods
-  UX quality assurance, KPIs and criteria
-  Project Management

ANTREEM

I make things nice and easy. I'm responsible of anything that is intended to be the communication interface with the User: how the information is structured and delivered, how the users can interact with the service, how can people can reach their goals and satisfaction.

You can call it strategy, architecture or usability. I love to call it grammatical correctness and politeness of a digital conversation between Your Service and Your User.

Associated Lead UX Architect

I help companies implement user / customer experience strategies, build extraordinary services and products and grow revenues through distinctive solutions to tough problems.

I am used to relate with a wide range of roles and I strive to steer organizations towards a feasible and sustainable user centered approach, rooted in a solid business objectives definition.

I efficiently lead medium sized team of designers and developers in digital and non digital projects.

I organize workshops and I hold courses and mentorship consultancy.

Independent UX Strategy Consultant

Experience Strategist, Advisor and Consultant, CSPO®

It's really meaningless for a consultant to put here a long list of renown clients name and claim that these are work experiences.
If you agree with me, here's a list of what I've done, if you are not, probably I'm not what you are looking for.

-  I am designing the experience of a Retail Front Office for a foreign Bank in a very peculiar context
-  I am a project manager of two projects related to Digital Traffic Ticketing and Access Control Management for an Austrian traffic and IT company
-  I lead as product manager a fairly ambitious semantic service and documents repository project based on a Mediawiki platform for an Italian insurance group.
-  I designed a set of interfaces for complex data visualization and interaction on a large scale semantic context for the business solution department of a large Italian insurance company.
-  I’ve been involved several times with the Digital Enterprise Research Institute, in various semantic projects, both internal and EU commissioned, with a wide range of roles.
-  I worked on a long term project involving the design and the development of a front office bank application for an Italian bank. I’m working closely with the UI team to define style, usability and interaction flow of the user interface. Actually my role consists also in closing the gaps between development teams and the functional analysis, by helping the formalization of concepts and minimizing the risks of unnecessary iterations.
-  In the past, I’ve worked for the same bank on the development and fixing of the UI of the Internet banking web application.
-  I prototyped a theme wireframe in a Liferay environment for one of the biggest Italian national trade union on a critical project with tight time constraint.
-  I supervised and helped the development of several portlets on a vertical portal architecture based on Liferay and Webspace, for the biggest telecommunication company in Italy.

See? Without smoke and mirrors it's not that bad, isn't it?

Hoang Huynh

Hoang Huynh