Tara Moore is a highly motivated and versatile PR/Communications and Marketing Executive, with over 15 years of experience in storytelling, strategic planning, and brand development. She holds a Bachelor of Arts (B.A.) from the University of California, Berkeley. Moore has worked with world-renowned products and brands, delivering innovative marketing initiatives. She specializes in brand positioning, connected fitness, crisis communications, cross-functional and partner collaboration, executive visibility, KPI definition and reporting, media relations, message development, and product and campaign launches.

Moore's colleagues know her as a personable and engaging leader, who builds consensus on critical initiatives. Prior to her current position, she served as Interim Head of Brand Communications and Director of Global Brand Communications at Under Armour, Account Director, Brand Communications, and Group Manager - Director at Rogers & Cowan, Senior Account Executive, and Assistant Account Executive at Edelman and worked as a Trainee and Intern at Edelman.