Liza Gallagher

Liza Gallagher is a skilled and accomplished researcher with a customer-focused and result-driven approach. She has gained progressive responsibilities in Brand Strategy, Communications, Digital Media, Customer Experience, and Research Analytics throughout her career. She has worked with clients from a wide variety of industries such as CPG, eCommerce, finance, real estate, media, technology, restaurant, and retail. During her career, she has demonstrated extensive experience in strategic marketing research and has a strong ability to leverage consumer insights to influence business decisions leading to revenue growth.

Liza's expertise includes B2B & B2C Research, Brand Authenticity, Brand Health Tracking, Brand Positioning, Brand Strategy, Brand Value Creation, Competitive Intelligence, Consumer Insights & Behavior, Conversion Model, Customer Experience, Data Analytics, Data Visualization, Marketing Research, Market Segmentation, Quantitative Analysis, and Revenue Growth. She is an innovative and continuous learner who is an early adopter of new technologies and business models.

Liza studied for an MBA at Roosevelt University and a BSBA at Appalachian State University, and she received a Certificate from DePaul University. She has worked with top organizations in her field, including NielsenIQ, Ipsos, GfK Custom Research, and TNS Global.