Claudia Martino

Claudia Martino is a seasoned professional with 17 years of experience in Digital Business, Digital Media, and Web Analytics, specializing in Fashion and Luxury retail.

Currently, she holds the position of leading Global Digital Performance Marketing, Strategy, and Web Analytics at Gucci, overseeing Customer Journeys, Clienteling, and Contactability strategies for e-commerce.

Her expertise lies in eCommerce, Digital Marketing, Web Analytics, Clienteling Strategy, Customer Journeys, Privacy and Contactability, Paid Search, Email Marketing, SEO, Affiliation Marketing, Retargeting, Social Media, Retail, Fashion, and Luxury.

Claudia's educational background includes studies in Web Analytics, Web Marketing, Communication, Economics, and Marketing from institutions like Market Motive, Stogea - Business Master School, and Università degli Studi di Firenze.

Throughout her career, she has held key roles such as Director at Gucci for Digital Marketplaces/E-tailers and Analytics, Marketing Manager, Digital Insights and Performance Marketing Manager, and E-commerce Marketing Director.

She has also worked with esteemed organizations like e-Volve Group, Fashionis.com, Sigma Gi spa, B&A, and Nick Mascitelli Imports.

With a strong foundation in both theoretical knowledge and practical application, Claudia Martino's professional journey reflects a deep understanding of the nuances of the digital landscape, particularly in the realms of fashion, luxury, and retail.