Paula Masters is a highly experienced leader in the fields of branding, merchandising, and licensing, with a proven track record of driving increased sales and profitability through building high-performance teams and best practices. With superior credentials as a creative leader, her finely tuned ability to tailor merchandising and branding efforts to a defined demographic has earned her recognition in the industry. Her strong analytical and quantitative skills, coupled with her creative vision, enable her to translate compelling merchandise content and product into bottom-line profit. Paula's experience includes leadership, strategic brand building and management, merchandising, product development, licensing, and P&L management. She has worked for notable companies such as Gadzooks, Elder Beerman, and Margos, and currently holds the CEO and President position for Fatboy USA.