Ethan Simblist is a seasoned digital advertising executive with over 10 years of experience in programmatic advertising. He is a results-oriented professional who has successfully executed strategies on both the buy and sell-side of the business. With a vast range of skills in areas such as programmatic advertising, demand-side platforms, digital advertising strategy, and team building, Ethan has gained invaluable insight into the industry. He is well-networked and possesses an impressive record of success in competitive analysis, market analysis, and forecasting & reporting, among others. Ethan is a senior member of the Interactive Advertising Bureau (IAB), where he has co-founded and chaired the B2B Committee, specifically the ABM Working Group. He is also a member of other IAB councils and committees, including the Trustworthy Digital Supply Chain, the Data Council, and the Programmatic Council.