Fernando Alva is a seasoned marketing digital professional with over six years of experience in Product Management, SEO/SEM, and analytics. Fernando received a Master's degree in Marketing Digital y Comercio Electrónico from the Universitat de Barcelona and a Licenciatura in Ciencias y Artes de la Comunicación, Publicidad from the Pontificia Universidad Católica del Perú. He also completed a Nanodegree in Google Adwords at Udacity. Fernando has held various positions in well-known organizations, including La Positiva Seguros, LIQUID-Digital Agency, and I2B Technologies, where he was Líder Analista Digital and Consultor Senior, respectively. He also worked on digital planning at Pontificia Universidad Católica del Peru - PUCP.

Fernando's expertise includes product management, analytics, pricing, and project management. He has experience with Scrum methodologies and has fulfilled the role of Product Owner for web developments. Fernando possesses extensive skills in the execution of user testing, AB testing, web traffic analysis (Google Analytics, Adobe Analytics, and Google Tag Manager), heat maps, and digital performance strategies (Google Adwords and Facebook Ads). He has also orchestrated strategic planning for various organizations' social media platforms.