Alex Irvin

Seasoned B2C & B2B marketing executive, leader, and strategist that gets top and bottom-line results quickly.
Summary
Alex Irvin is a seasoned omnichannel marketing leader with a track record of over 15 years in driving successful traditional and digital marketing strategies. He specializes in online marketing, branding, customer experience, and reputation management to help businesses grow their customer base and revenue.
During his tenure at 1800PetMeds, Alex spearheaded transformative initiatives that significantly impacted the company's financial performance. He revamped marketing and user experience, leading to a remarkable revenue growth from $32 million to $274 million annually.
Alex's strategic approach to acquisition and retention channels resulted in boosting the company's net income from $3.3 million to $37.3 million per year. He effectively managed a substantial annual budget of $30+ million and successfully acquired over 500,000 new profitable customers annually.
His leadership in user experience enhancement and mobile application development elevated the Net Promoter Score to an impressive 84%. Moreover, Alex established PetMeds Cares, a content marketing and community outreach program, which drove $40 million in organic search revenue yearly.
With a foundation in affiliate marketing post the dot-com era, Alex's transition into digital media was fueled by his data-driven approach to marketing analytics. His attention to detail, analytical rigor, and collaborative spirit led to his role as the head of marketing at 1800PetMeds, where he oversaw a multi-million-dollar budget and achieved remarkable financial milestones.
Alex's educational background includes studies at Illinois State University and a Bachelor of Business Administration with a focus on Marketing, Management, and Business from Liberty University. His professional experience spans across reputable organizations such as The Blackstone Group, where he served as the Senior Vice President and Head of Marketing, showcasing his dynamic expertise in the field.
He also held notable roles like Ecommerce and Marketing Director, Online Programs Director, and founder of Ecosmetics, further highlighting his versatile skill set and entrepreneurial spirit. Alex's commitment to driving business growth and exceeding financial goals is evident through his impactful career journey.