Christina Melander is a professional with over 20 years of experience in crafting stories for brands, agencies, and publications. She has worked as an editor and brand strategist, helping establish companies and startups alike. With a focus on audience-first communication, Christina excels in brand strategy, messaging, and communications planning. She has recently begun consulting work and has helped companies such as Lora DiCarlo, 1906, and Tektronix with their brand strategy, messaging, and communications planning.

At Swift, Christina worked hard to create meaningful connections between the agency and its clients. She utilized various strategies such as public relations, hosted events, speaking engagements, thought leadership, social and digital content, and employee communications to develop more substantial connections. She also initiated the FTW: For the Women mentorship and accountability program, which paired 25 mentors with 150 women in the Portland area to help them advance their careers.

Throughout her years of experience, Christina has become an expert in brand strategy, brand messaging, and communications planning. She excels at working with both established companies and startups and understands the pressures that executive leaders face. Her mission is to provide efficient and effective solutions to achieve the goals of the brand.