Our Lady of Lourdes Academy

Condé Nast College of Fashion & Design

Florida State University

LIM College

Chief of Staff @ Fuego

Miami, Florida, United States

- Oversee strategic business initiatives from development through successful execution under CEO
-  Monitor company's analytics and KPIs to derive key business insights and actions
-  Create + implement the Product Roadmap over 6-12-18 months
-  Manage all aspects of the product development process, from ideation to design and development
-  Develop and maintain relationships with vendors across all functions of the business
-  Set up and maintain the organizational and project management infrastructure for the company, optimizing for company efficiency + productivity
-  Collaborate with employees across the company on various projects and implementation of initiatives, KPIs, budgets, etc.
-  Assist with investor relations and communicating updates with Board of Directors

Fuego

Chief Of Staff

- Successfully contributed to the launch of a new brand redesign in Q1 2021 to introduce the first 100% infinitely recyclable aluminum packaging to the masstige market, elevating the brand’s positioning and increasing sales revenue.
-  Assisted in conceptualizing and defining brand’s unique identity, tone, and style for all marketing communications.
-  Manages content production for all marketing campaigns + asset distribution, producing over 30+ successful campaigns.
-  Plans, coordinates, and executes branded/experiential events, tradeshows, pop-ups, in-store education for retailers, photoshoots, meetings, etc.
-  Secures all national sampling campaigns with multiple vendors, thus far 20+ (Influenster, Ipsy, PinchMe, BoxyCharm & more)
-  Sourced and negotiated branded partnerships to deliver relevant brand positioning and increase brand awareness.
-  Copywriter for all digital + customer-facing communication, including but not limited to web, e-mail, marketing collateral and product marketing copy.
-  Liaises with PR agency on product launches, brand news and marketing initiatives to secure placements + reach KPI goals, increasing EMV 100% YoY
-  Oversees retailer marketing by closely advising brand direction to Sales team cross-functionally (Ulta, Target, Sally Beauty, Kohl’s & more)
-  Develops + refines processes for cross-functional efficiency among a wide variety of teams (i.e., e-commerce, creative, operations, warehouse, etc.)
-  Assists with product development initiatives, testing and timelines.
-  Directly supports the brand VP + Director by facilitating competitive + consumer studies/research findings as well as the analysis of brand pricing structure.
-  Researches brand and consumer segmentation + implements findings into brand content and marketing initiatives.

Eva NYC

Associate Brand Marketing Manager

Brand Marketing Coordinator

- Produced all documents pertinent to fostering client relationships and to finances (i.e. invoices, receipts, media/press kits, etc.)
-  Managed communications, sample trafficking, pulls and returns, scheduling, and travel.
-  Supported promotional + bridal events, celebrity styling sessions/fittings, and editorial shoots.
-  Correspondence with brand press, influencers, celebrities, etc.
-  Built out professional website to showcase previous work, press mentions, and recruit new clientele.

Nat Rosenfeld Styling

Executive Assistant

- Wardrobe styling for Bese docu-series "Breaking Glass: The Fashion Model" Episode 1, featuring Jillian Mercado.
-  Event Staff @ Mass Appeal x Wu-Tang Clan: Of Mics and Men #WUSEUM
-  Event Staff @ Mass Appeal Drink Champs x Nas “The Lost Tapes 2”

Amanda Riera

Freelance Stylist

- Strategic merchandising + site execution for PINK by creating asset planning documents for both Apparel and Intimates categories using Adobe Creative Suite.
-  Collaborated with Web, Photo, Retouching and Merchant partners, establishing relationships among teams to align on product launches.
-  Reported on search and data analytics per category, collection, etc. to implement new strategies, increasing traffic and sales.
-  Analyzed consumer behavior statistics and competitor site capabilities to reflect on improvements for PINK

Victoria's Secret Pink

Digital Merchandising Coordinator

- Managed seven Women’s RTW labels (DKNY, Michael Kors, and more) by establishing vendor relationships + handling weekly submissions for all vendor samples.
-  Oversaw live <a href="http://Macys.com">Macys.com</a> site execution for my brands by partnering with Omni (Store + COM), Copy, and Merchandise Attributing teams to ensure all product features and benefits met customer-facing, on-site standards.
-  Partnered with the Digital Tactics team on pricing strategy, as well as the Site Execution Managers on merchandising strategy.
-  Handled all facets of the vendor to consumer ("VDF"/"V2C") workflow such as the uploading of UPCs to DropShip, etc.
-  Reviewed and optimized all PDP pages for on-site selling (i.e. cloning, leveraging featured color, color/size expansion, etc.) via Stella software
-  Analyzed data reporting weekly to supplement with strategy.

Macy's

Digital Merchandising Assistant

- Managed both Southampton and SoHo locations' visuals and merchandising (i.e. window displays, racks, mannequins, etc.) by ensuring every section of the store's interior followed a tailored color, pattern, and/or fabric story.
- Established a high-profile client base in Southampton by maintaining a well-organized client book, tracking items bought or viewed by clients to continuously improve targeted suggestions in styling sessions.
- Met and exceeded personal sales goals as well as total store goals per week, month and season.

alice + olivia

Visual Merchandising Manager & Sales Supervisor/Stylist

- Founding member of Strike Magazine, crafted with passion for the arts and for the fashion industry that reached a wide variety of demographics
-  Oversaw the styling of each editorial photoshoot.

Strike Magazine

Styling Director

- Assisted the company's founder and CEO in the strategic selection of styles for each purchase, keeping the clientele at the highest priority above individual bias.
-  Forecasted upcoming trends.
-  Managed inventory/sell-through.
-  Established and fostered close working relationships with footwear wholesalers.

Pink Shoe Bag

Assistant Buyer

- Facilitated a close working relationship between the WWD Fashion, WWD Photo, and Shutterstock departments during New York Fashion Week 2016 shows and events.
-  Implemented communication skills and administrative skills to schedule meetings with media, photographers, and press prior to each fashion show as well as afterward.
-  Responsible for the transferring of memory cards containing important media for the publication.
-  Clients included: Naeem Khan, Marchesa, Nicole Miller, Anna Sui, and many more.

Freelancer

- Marketing & Public Relations Intern with a focus on retail, restaurant and fashion brand accounts.
-  Secured top-tier media placement for clientele through customized campaign creation and targeted pitching.
-  Increased brand awareness using new and customary marketing platforms, incorporating all aspects of media while tying in a strategic plan to fit client's budget and needs.

Identity Media PR

Jr. Account Executive

- Responsible for all editorial menswear styling: pulls, returns, outfitting.
-  Administered fittings before shoots to prepare each look per model by scheduling in coordination with the rest of the team, models, etc.
-  On-set styling at all shoots, in accordance with the creative visions of myself and other directors.

Clutch Magazine

Menswear Stylist

- Executed all Visual Design/Merchandising (in-store, all windows) for all locations company-wide (3) by ensuring all individual stores were regularly updated, keeping displays fresh and maintaining customer interest.
-  Installed window displays, gathering items for propping beforehand with regard to upcoming holiday/event as well as for general updates.
-  Reported directly to the company’s chief officers and partnered with store managers to execute.
-  Incorporated colors, patterns and textures creatively to promote the merchandise, increasing sales and customer engagement.

Nic's Toggery

Visual Merchandising Director

- Assisted the EA for Alex de Betak, CEO and Founder, in the creation of events around NYFW shows such as personal dinner parties, client events, etc.
-  Promoted both exposure to clients and contact with a variety of departments within the New York Bureau Betak offices.
-  Facilitated all things relating to production – from preparation and organization to involvement on sets with every individual event/fashion show.
-  Clients included: GANT, Jason Wu, Lacoste, Diane Von Furstenberg, Michael Kors, Rodarte, and Hugo Boss.

BUREAU BETAK

Production Assistant

- Reinvented styles/looks with used fabrics to practice sustainability.
-  Presented all sketches and samples directly to the brand's founder for approval prior to being sent out for production to international partners.
-  Managed the production of pieces.

Mes Amis/i Miei Amici

Designer

- Assisted during model castings and fittings prior to each runway show during Miami Swim Week and New York Fashion Week.
-  EA to designer Alessandra Meskita and creative director.
-  Delivered individual pieces to and from production for final touches.
-  Organized each collection backstage during each runway show.
-  Managed backstage logistics while directing other interns and volunteers.
-  Promoted sales of the collection in the Miami Swim Trade Show, merchandised booth.
-  Oversaw the Meskita Resort 2015 Campaign Shoot.

Meskita

- Managed all social media accounts (Facebook, Twitter, Instagram, etc.).
-  Planned events to attract clientele and promote exposure in collaboration with other local brands, restaurants, etc.
-  Expanded the company’s client base using campaigns targeting specific demographics.

Brazils

Marketing & Communications Intern

- Acquired retail experience.
-  Forecasted trends for the company.
-  Managed social media accounts such as Instagram and Facebook for the individual store.

Nordstrom

Member of Nordstrom BP’s Fashion Board

- Implemented efficient selling skills in a competitive environment.
-  Established a functioning client base through excellent customer service.
-  Awarded “top seller” of respective department at the end of various, consecutive weeks.