Jaime Lapena is a highly accomplished marketing professional with 15+ years of experience in digital marketing. Their portfolio includes successful execution in multiple early-stage start-up environments as well as across enterprise. With proficiency in the entire customer path, Jaime has generated over 1M+ leads for diverse vertical and horizontal markets handling the initial process steps of demand generation with proficiency. They are a data-driven marketer and have hands-on experience with digital strategy, distribution, inbound marketing, user acquisition, demand generation, search engine marketing (SEM/SEO), social media marketing and advertising (SMM/SMO), email marketing, conversion rate optimization (CRO), user engagement, media buying, product feature enhancements, and more. With a BS in Business Administration and Marketing from San Francisco State University, Jaime has held executive and management positions at Wells Fargo, FuelX, PubNub, VentureBeat, Virool, Desk.com (a Salesforce.com company), Common Sense Media, Tippit, Inc., and Cbr Systems, Inc. Jaime is also known for building, managing, and mentoring efficient teams that contribute a positive attitude and energy to the organization.