University of Wisconsin-Milwaukee

Digital Media Director at Democratic Party of Wisconsin

Milwaukee, Wisconsin, United States

I oversee content production for fundraising, organic social media, advertising, promotional and grassroots events. I manage in-house production staff and work with outside vendors to meet creative and advertising needs. I also produce livestream events and direct-to-camera videos, including writing, scripting, and preparing both principals and guests. My work has contributed to innovative and successful fundraising efforts, and a massive increase in the Party's digital presence.

Democratic Party of Wisconsin

Digital Director

- Produces high-quality digital and TV ads - including scripting, shooting, directing, editing, color-correction and audio mixing
-  Develops messaging and media plans for corporate and political/nonprofit clients
-  Develops and applies digital strategy for clients of all shapes, including website, SEO, social media content, scheduling, messaging and online fundraising
-  Designs graphics, logos, advertisements, info-graphics, yard signs, booklets and direct-mail pieces

Media Consulting

Independent Media Advisor

- Produced and directed 30-second character ad, "Introducing Chris," for broadcast television
-  Advised the campaign on messaging details and trends in local media
-  Produced outreach videos that targeted key online demographics
-  Assisted in local grassroots outreach and event production

Chris Larson for Milwaukee County Executive

Media Advisor

I helped this company discover and implement its first comprehensive eCommerce portal. I shot, scripted and edited original training, product marketing and corporate turnkey videos. I also reviewed, proposed and implemented improvements to the company’s digital media presence.

Auer Steel & Heating Supply Company Inc.

Communications and Technology Specialist

I worked with outside vendors to administer a robust digital fundraising strategy, and strategically doubled the number of email list subscribers. I oversaw the campaign’s day-to-day social media presence, focusing specifically on shooting and editing original testimonial videos. I also designed nearly all of the campaign’s print collateral, including yard signs, advertisements, billboards, booklets and flyers.

U.S. Senate Campaign: Mary Landrieu

Digital Communications Director

I worked with vendors to administer a robust digital fundraising strategy, and tripled the organization’s email list. I managed the committee’s digital presence, including planning and content creation for the committee’s website, email fundraising, social media and digital marketing efforts. I edited news clips and produced other donor-focused video content.

House Majority PAC (Washington, DC)

Digital Communications Manager

I produced daily social media content for the campaign, including direct-to-camera videos with the candidate. I also created graphics, shot event photos and videos, wrote fundraising emails and produced other grassroots multimedia pieces.

U.S. Senate Campaign: Tammy Baldwin (WI)

New Media Assistant

Edited and produced sports segments for live 30-minute and 1-hour news broadcasts.

-  Assembled and edited video highlight packages for broadcast
-  Field Producer that assisted in the reporting of weekly high school sporting events
-  Confirmed accuracy of story details and statistics prior to broadcast
-  Assisted the Sports Director with computer use, including Final Cut Pro video editing software

WITI - TV 6

Sports Intern

Upper-level support specialist for various marketing-based computer applications.
-  Investigated, documented and resolved advanced application issues (average 50 incidents per week)
-  Authored and maintained over 100 how-to articles for department-wide reference catalog
-  Identified and documented application defects to assist developers in permanent resolutions
-  Oversaw problem resolutions with team of 120 first-level support consultants
-  Lead in-person Q&A sessions to educate first-level support consultants

Northwestern Mutual

Information Systems - Marketing Application Support

Paid editorial staff in charge of writing and assembling story sections at this weekly student newspaper.

-  Coordinated team of volunteer writers for weekly print publication
-  Researched stories, conducted interviews and wrote articles
-  Corresponded with major recording artists, record labels and publicists
-  Updated and maintained company website (<a href="http://uwmpost.com">uwmpost.com</a>)
-  Assisted staff members with computer use

Chuck [He/Him]