Baochi Nguyen is a digital marketing leader with a wealth of experience in the tech and startup sectors. A graduate of Stanford University, Nguyen specializes in marketing-sales automation, customer segmentation, and ROI analysis. Throughout her career, she has been involved in numerous successful IPOs and M&A deals. Nguyen has worked with a range of high-profile companies, including Munchery, Simply Hired, PagerDuty, and Krux Digital. She has served as marketing consultant for Vision Critical, Cozi, Virtual Hold Technology, and Dropcam, and as vice president of marketing for Ridge Ventures (formerly known as IDG Ventures USA). Nguyen is a pioneer in social media marketing and content marketing, and is an expert in funnel optimization, lead-generation, and sales enablement. She is passionate about using technology to drive growth and improve marketing outcomes.