Benoit Racle is a global brand strategist and operations executive with a passion for transforming organizations from a product-centric to a customer-centric mindset. With over two decades of experience in the hospitality industry, Benoit has become a renowned figure in driving innovation and creating unique consumer experiences. He accomplishes this by utilizing consumer insights and innovation-driven business transformation, ensuring customer loyalty and profitability. Joining Marriott International in 2002, he held a variety of roles in the hospitality giant, from being the Director of Operations to Vice President of Global Brand Management at W Hotels.

Benoit's educational background is extensive, having studied General at Centre Scolaire Les Lazaristes, Hotel at AHLEI - American Hotel & Lodging Educational Institute, and obtaining both his Bachelor's and Master's degrees from Université de Lyon and Ecole hôtelière de Lausanne, respectively.

He is known to be an approachable and inspirational people leader, building, mentoring, developing, and leading high-performing, multicultural transversal teams to create a beloved internal culture where everyone "lives the brand." Benoit is highly effective at influencing key stakeholders and delivering financial results in fast-paced, complex environments, whether in a start-up or Fortune 500 environment. Benoit's personal and professional perspective is global, having lived, worked, and built lifetime memories and friendships across five continents.