Prescott Shibles is a seasoned executive in the marketing and digital media industry. His career spans across several major organizations, including Randall-Reilly, where he currently serves as the Executive Vice President & General Manager of the Equipment Division, focused on using data science, AI, and digital marketing services to impact heavy equipment purchasing and employment decisions in the construction, agriculture, trucking, and industrial markets.

With a strong background in audience development, online audience marketing, content solutions, and C-level leadership, Shibles spent much of his career developing strategies and identifying opportunities to drive revenue growth and build strong company cultures. His previous roles include Senior Vice President of Data and Vice President of Audience at Randall-Reilly, Chief Marketing Officer/Chief Digital Officer at Advantage Business Media, CEO at Vital Business Media, and Vice President of New Media at Penton Media, PRISM Business Media, and Primedia Business.

Throughout his career, Shibles has honed his skills in data analysis, marketing strategy, audience development, and digital media. Combining this expertise with his passion for innovation, he strives to create innovative, data-driven solutions for complex marketing challenges.