Fred Baral is an accomplished retail and marketing expert with over 15 years of experience in strategic market positioning, category management, and procurement operations. He is a talented leader with a passion for building strong vendor relationships, driving cost reduction, and achieving revenue and profit targets. With a focus on customer satisfaction, cost analysis, and visual merchandising, Fred has spearheaded the success of many major retailers, including Best Buy Canada, Future Shop, and Rogers Communication, among others.

His education includes a Diploma in Marketing Management from the British Columbia Institute of Technology, as well as coursework in Arts, Business, and Communications at the University of Manitoba and Simon Fraser University.

Fred has held key leadership positions throughout his career, including as Manager of Account Management and Customer Support at AbeBooks, an Amazon company, and as Senior Merchandise Manager for Digital Imaging and Senior Manager for CinemaNow at Best Buy Canada. He has also managed P&L for retailers with over $100 million in annual revenue.

With a solid foundation in marketing, negotiations, and promotional & special events planning, Fred is an asset to any organization looking to enhance its market growth and development. As a dynamic and passionate entrepreneur, he excels in leadership, talent development, and project/program management.