Álvaro Bonal Sánchez is a seasoned marketing professional with extensive expertise in digital communication and media management. Bonal studied at the Universidad de Granada and earned a bachelor's degree in business administration and management. He also obtained a Master of Business Administration (MBA) degree in digital communication and multimedia and a Master's Degree in CRO and marketing online from the KSchool.

Over the past few years, Bonal has demonstrated his capabilities in the paid media management arena, particularly in his current role as a paid media manager at APACHE DIGITAL. Prior to that, he served as a paid media performance manager at the Agencia SIDN, where he helped numerous companies develop and implement successful digital marketing strategies.

Bonal has an extensive experience in teaching digital marketing and analytics. He served as a docent for the Google Ads and Google Analytics courses at the Cámara de Comercio de Granada and at UNED for Marketing Online y Analítica Web courses. Bonal has also been a formador SEM y Marketing Online at Aprende con DarkMoon, where he taught the latest techniques for content marketing, SEO, and SEM.

Bonal is a former digital marketing manager at Cabify, where he implemented effective marketing strategies that improved Cabify's search engine optimization and social media marketing. During his tenure, Cabify's customer acquisition increased significantly.