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Universidad CAECE

Universidad de Buenos Aires

BDM en ProSignage, especialistas en comunicaciones digitales e interactivas

Buenos Aires, Buenos Aires Province, Argentina

Livemedia Digital

Business Development Manager

Self Employed

Professional IT Consultant

I am responsible for building solid commercial relationships, adapting the strategy set by the Management and applying the concepts established by the marketing team for each of the distribution channels.

Increase by 195% the public and private appearance of the company through my personal network. Functionally, being the interlocutor between the client and the company, I have the necessary knowledge to anticipate the needs that may arise in both parties, offering the best solutions, with the aim of increasing long-term profitability for the company.

My main functions that I perform:

-  Implement the commercial and marketing policy in line with the strategy set by the company.
-  Negotiation of the best commercial conditions Vs. obtaining the best counterparts in each client.
-  Preparation of sales arguments and effective presentations to obtain quantitative and qualitative objectives.
-  Search for information and market analysis (competition, products, pricing ...).
-  Expand relationships and attract new clients.

Pro Signage

Commercial - BDM

Maintains	full	responsibility	for	assigned	business	unit,	including	profitability, product	management,	budgeting and	business	unit	operations. Increase by 215% the public and private appearance of the company through my professional network

-  Responsible	for overall	profitability ratios for assigned	business unit
-  Creates	sales projections and sets objectives for	assigned	business unit products
-  Coordinates Product management with Field Sales organization, Research and	Development, Engineering, and Marketing
-  Develops and executes	full strategic sales and marketing plans and programs for assigned business unit products
-  Drives sales effort 	for assigned business unit products
-  Responsible for increasing and tracking  company market share
-  Responsible	for advancing	Company  Customer Service Reputation with	external & internal	Customer	base
-  Constructs and administers budget for	assigned	business unit
-  Assigns	and	allocates resources	to achieve specific business results
-  Directs	subordinate managers and supervisors	in resource allocation personnel decisions and	business	priorities
-  Demonstrate strong skills working with Parent Company and international Customers
-  Complies with all Company policies such as	adherence to Company ISO 9001 Standards,	Company	Affirmative Action Plan and Company Safety procedures
-  Incorporates Company	standards	 of excellence into daily work to foster a	Total	Quality environment and demonstrates personal commitment to excellence

-  Directly supervises subordinate managers and other employees
-  Carries out supervisory responsibilities according	to organization's policies	and	applicable laws
-  Responsibilities include	interviewing, hiring 	and	training employees;	planning,	assigning and	directing work 	appraising performance;	rewarding	and	disciplining employees; addressing complaints and resolving	problems

Ingram Micro

Business Unit Manager HPE

Responsible for improving income and developing methods of sale for the Banking & Health nomiee segment. Involvements with management for marketing, logistics and engineering departments to determine how best to implement revenue in the territory, obtaining more than 120% of the KPIs. Development Business Partner with added value..
Development activities to improve customer service relations;  organize seminars and trade events; devise marketing and sales activities for the territory; control costs and make changes in operations to improve profits; and develop effective ways to market the products in the territory. Developing strong relationships with all decision makers from a client; learning the way customers do business.

Territory Manager

Coaching and timely relevant feedback to sales members . Networks through course of daily activities and  member of the appropriate organizations for networking with customers and potential customers. Use a comprehensive knowledge of the industry, the competition, and the client to develop and execute value added strategies that generates business and strengthens our position in the marketplace. Recommends creative ideas that improve the company’s competitive position and the bottom line. Develops creative, custom and effective solutions for customers, obtaining more than 115% of the KPIs

Development, architecture and implementation of cloud-based services and products.
Public cloud, private cloud, hybrid cloud

Las Vegas NAB Show 2015
Buenos Aires NexTV Summit 2015

GRUPO DATCO

Sales Manager - MEDIA

Solutions architect adept at designing and implementing effective technical business solutions. Advanced levels of technical knowledge combined with technical business vision and project management skills. Exceptional problem-solving and written and verbal communication skills, Highly skilled IT-Broadcast convergence.. Major focus on Telco and Government companies (National, Provincial and Municipal)

Take lead architecture role in dealing with clients, program managers and IT team
Translate business requirements into detailed architectures and designs. Increase by 181% the public and private appearance of the company through my professional network
Document all technical requirements and design technical solutions utilising enterprise architecture standards including documenting all solution components and configurations
Develop solution cost structure by identifying all cost points including labour, software and hardware
Implement architectural designs while building solid relationships with stakeholders at all levels

Extensive experience of:
The sales cycle / process, sales engagements as well as pre- and post-sales consultancy
Communication / presentation of complex technical solutions and strategies
Defining and driving enterprise and solution architectures from business strategy, objectives and requirements across a wide variety of industry sectors with particular experience of infrastructure architecture
Creating and managing partnerships and engagements with technology partners
Establishing trusted advisor relationships with customers

Strategic planning, business process re-engineering, communicating and driving change
Delivering architecture projects on time and on budget to meet customer requirements.
Provide innovative approaches to lower barriers to adoption of new technologies

Key Arena: Social Relationship Manager - Social Media - Content Delivery Network (CDN) - Streaming - Communications Links (Fiber Optics Networks)

Las Vegas NAB Show 2014

Senior Solutions Architect

Expertise in content management solutions, MAM, DAM, Archiving. Media editing systems, News systems, Automation systems. Digital TV. Business information, IT architecture integration, Technical background in networking, Storage, hardware, software in large scale implementations.
Leadership oriented skills developed to interpret and to relieve problems applying solutions of a creative way. Technical management graduate.
Ability to detect critical processes and understand the impact on all areas of the organization.

-  I had to my position the commercial responsibility for the development of Broadcast segment.
-  I elaborated the different plans for improve growth and gross margins, Marketing and Lead generation.
-  I handled to the commercial relation with TIBA, FOX, Disney, TURNER, MTV, Torneos y Competencias (TyC), TyC Sports, DISNEY, PROMTV, Canal 7 Argentina, Non-Stop, ENDEMOL, Eyeworks/4 Cabezas, TELEFE, ESPN, GP Media (BBC), C5N, FOX Toma 1,  Cablevision, Canal ENCUENTRO, Paka-Paka, Tecnopolis, El Garage TV, PRAMER, Radio Mitre, Radio Nacional, Radio Disney, Mulata Films,  Claxson, CineColor, InfoBAE, Pol-Ka, Ideas del Sur, America TV, Canal 9, C5N, ARTEAR,, UNNOBA, etc.

In charge of sales of the following products and integrations : ADOBE, Barix AG, BATON (Interra Systems), Dalet, Digital Syphon, eMAM, FileCatalyst, FujiFilm, Glookast, Harmonic – Omneon, IBM, iCR (Amberfin), Marquis, MXFserver (FilmPartners), NetApp, PlayBox, Provys, Rhozet Promedia Carbon (Harmonic), SGL, Signiant, Softel, Tiger Technology, Videoma (ISID), VIDIGO, XenData, XYTech


Amsterdam IBC Show 2011, 2012
Buenos AIres CAPER Show 2011, 2012
Las Vegas NAB Show 2012 2013

IPLUSB S.A.

Sales Manager

- I had to my position the commercial responsibility for the development of Broadcast segment & principal IT customers.
-  I elaborated the different plans for improve growth and gross margins, obtaining more than 1840% of the KPIs
-  I handled to the commercial relation with TIBA, FOX, Disney, TURNER, MTV, Torneos y Competencias (TyC), TyC Sports, DISNEY, PROMTV, Canal 7 Argentina, Non-Stop, ENDEMOL, Eyeworks/4 Cabezas, TELEFE, ESPN, GP Media (BBC), Cablevision.
-  In IT market, I handled to the commercial realtion with MetroGAS, Unilever, ENARGAS, Multicanal, Banelco, AFIP, ANSES, BNP Paribas, TELMEX, NEXTEL & Global Crossing

Sun Sales Academy 2008-2009,
Oracle Sales Academy 2010
Las Vegas NAB Show 2010
Buenos Aires CAPER 2008-2009

AQB S.A.

Commercial Mgr

- I had to my position the commercial responsibility of Sun Microsystems for the development of the Argentina, Uruguay and Paraguay, obtaining more than 115% of the KPIs
-  I elaborated the different plans from qualification and commercial improvement of the distribution channels watching the growth and margin.
-  I reached the objectives of Quota in all the assigned segments: Manufacture, Retail, Banks, Government, Media, Entretainment & Publishing and ISP of Argentina.
-  I handled to the relation with Fibertel for the modernization of Data Center
-  I handled the relation with Multicanal (Fusion with Cablevisión and Clari'n) for the computerization of Data Center being responsible for the project.
-  I have to my position the commercial responsibility of Sun Microsystems for the development of the Cablevisión Group, Turner Broadcast & Nextel.

Sun Sales Academy 2003-2004-2005-2006-2007-2008
Las Vegas NAB Show 2006-2007

Sun Microsystems

- I designed, I implemented and I had to my position the Infrastructure Management of IT for Argentina having more than 15 commercial and 5 technical Consultants.
-  I reached the objectives of Quota in all the assigned segments: Manufacture, Banks and Government as much in Direct form as by Channels, obtaining more than 191% of the KPIs
-  I increased the objectives of Revenue by 3 years consecutive reaching the 142%, 190% and 240% respectively.
-  I handled the commercialization of the products UNIX Server, Intel Server, Storage and Software of HP in Argentina.
-  I elaborated the different plans from qualification and commercial improvement of the distribution channels watching the growth and margins.
-  I handled the relation with ImpSat for the computerization of the Cordoba Government.
-  I handled the relation with INDRA for the computerization of the election.
-  I received the corporative recognition Must Win-Refuse to Lose of Latin America.

Hewlett Packard

- I increased the 110% Revenue and Marketshare of product RS/6000 in the territory of Banks and Financial Organizations.
-  I reached the 184% of Quota handling Buenos Aires territory (PyME)
-  I obtained that 45% of the Revenue of division RS/6000 are by distribution channels.
-  I handled and I commercialized the project of Rightsizing of La Caja de Ahorro y Seguro when the MainFrame passed all Core of systems to the UNIX platform leaving.
-  I was in charge of the commercial relation with the Deutsche Bank for the consolidation of Server to platform RS/6000.
-  I was in charge of the commercial relation with the Mercantil Bank for the implementation of the consolidation of Branches in platform RS/6000.
-  I handled to the relation with the channels the wholesaler and the associate of businesses.
-  I received the corporative recognition like Better UNIX Salesman of Latin America.

Gabriel Luzzani

Gabriel Luzzani