Steven Fockema Andreae is an experienced business development professional with over 15 years of experience in B2B content and commerce SaaS solutions, specializing in EMEA and APAC markets. He has studied Commerciële Economie, Economics at Hanzehogeschool Groningen and Havo at Staring College. He has held various leadership roles such as Head of Sales & Channels EMEA at Frontastic GmbH, former Growth Council Member at MACH Alliance, former Director Benelux, Nordics & UK at commercetools, former Director Channel and Alliance Management EMEA & APAC at Bloomreach, and several others. Steven believes in being proactive, respectful, and never overselling while pitching his products.