David Smith is a well-known expert in media research and data, ad tech, media tech, and cannabis consulting. Holding the position of Chairman at Mediasmith, a company that he founded back in 1989 with Karen T. McFee, Smith's experience speaks for itself.

He has been an active participant in every generation of advertising technologies and has vast knowledge about all aspects of media technology and metrics in digital and traditional marketplaces. His advisory board and industry committee involvement include key roles with various organizations, like 4A's, ARF, comScore Media Metrix, Quantcast, IAB, IAB Tech Lab, I-COM, ad:tech, and the Online Publishers Association, where he contributed to establishing and refining standards in metrics, business practices, and financial issues for digital advertising.

Smith has received numerous accolades for his work, including the sfBIG Hall of Fame award in 2012 and the MediaPost's Online Media All-Star award in 2017. He is a regular speaker at various events like 4A's, iMedia, ad:tech, IAB, I-COM, Digiday, MMS, Videonomics, and sfBIG, among others. Currently, he is on the Board of Directors for sfBIG, The Global Board for I-COM, and The Board of Governors for ad:tech.

Smith's educational background includes studying at Roosevelt High School, Business Studies at Linfield University, and earning a Bachelor's degree from the School of Communications at the University of Washington. He is best known for his work in helping establish advertising media industry standards, including work done with I/PRO for site audits and lobbying for impression definition standards.