Lester (徑安) Lim is a well-respected digital marketing entrepreneur and startup incubator leader with years of experience in the industry. He has successfully managed and operated multiple million-dollar digital marketing and e-commerce businesses, and is now considered one of the top incubators leading funding rounds for blockchain startups. Since entering the blockchain space in 2017, Lester and his investor network have invested tens of millions of dollars in the most promising blockchain startups, helping these businesses become successful. Furthermore, Lester is an Advisor for numerous innovative blockchain projects such as DAOVentures, Vortex Defi, Finxflo, MahaDao, xBTC, and more. His core areas of focus in these projects include strategic directions, marketing, token metrics, investors relations, and connecting projects with exchanges and other blockchain ecosystem partners. Lester holds a bachelor's in Business Administration (BBA) from the University of London and a diploma in Logistics and Operations Management, Logistics, Materials, and Supply Chain Management from Temasek Polytechnic.