Alex Serena is a seasoned entrepreneur with a passion for Food, Technology, Startups, Dogs, and Bikes. With over 20 years of experience in software development, Alex has honed his skills in various capacities.

Alex pursued his education at La Salle Bonanova and completed a degree in Ingeniero técnico, Multimedia at Universitat Ramon Llull, enhancing his knowledge in technology and multimedia.

Throughout his career, Alex has been instrumental in founding and leading several organizations. He currently serves as the Founder & CEO of Bakering, showcasing his leadership and entrepreneurial acumen. Prior to this role, he was the Socio fundador at Wualia, Co-founder at Clouds Partner, and Partner at Cloud People. Additionally, he has contributed his expertise as a Consultor independiente at Autónomo, displaying his versatility in the business world.