Gaylord College of Journalism

University of Missouri-Kansas City

University of Oklahoma

Director of New Customer Acquisition at Caliber Financial Services

Kansas City Metropolitan Area

Caliber Financial Services

Director of New Customer Acquisition

- Marketing – Manage Online Advertising and Social Media Accounts in core markets of St. Louis, Omaha and Kansas City.  Cut customer acquisition cost through data analysis.
Redesigned website to increase lead conversion and reduce bounce rate. Brokered sponsorship ventures with Kansas City Fashion Week and Perfect Wedding Guide to increase Brand Awareness.
-  Analytics – Identified under performing services and assets to reduce fixed costs and roll out new offerings. Developed reporting metrics to provide insight on company financials and forecast revenue.

Luxe Studios LLC

Vice President

Spring Venture Group

Senior Affiliate Marketing Manager

Lead Acquisition - Managing inbound lead purchasing and external outbound lead sales in the senior market space. Optimizing inbound call routing to improve channel efficiency and decrease customer acquisition costs.
-  Marketing Automation - Salesforce Marketing Cloud Administrator. Successfully led the implementation of SFMC, designed customer journeys to intelligently route leads from sales funnel to nurturing emails and additional digital channels.
-  Marketing Management – Directly managed Email Marketing Manager and Media Planner overseeing eMail, Direct Mail, Display, SMS, Social Media and Native Advertising channels.

Marketing Manager

Project Management – Run weekly meetings, build out new campaigns for publishers in Hitpath, Train new SROI employees in Hitpath and TLG systems, and set up new List Managers.
-  Affiliate Marketing – Work with affiliate networks including: Commission Junction, HitPath and PayDay411 to push email, mobile and web traffic to company sites.
-  Financial Management – Project and monitor company financials through Board Reporting, Optimize external and internal websites, optimize SROI Waterfalls to maximize revenue, create AB tests to sustain revenue growth in lead volume and monetization.
Managed the Search ROI Daily Task list, delegating tasks for the open/action list, Open/Action list meetings with SROI Employees. Created decisioning process documentation for daily tasks and provided assistance and training. Developed profitability report per hour worked for each SROI employee. Overhauled SROI Daily, ensuring accuracy in reporting.
-  IT Management- IT Budget forecasting, ticket management. Kept projects with no revenue impact off the ticket list, to minimize SROI IT costs, worked with 3rd party IT Service provider to make sure high revenue impact tickets were completed in a timely manner.

Search ROI

Operations Manager

- SEO and PPC Management – Optimize external and internal websites, conduct digital advertising campaigns, build custom analytic tools and grow client returns
-  Financial Management – Project and monitor company financials, identify new revenue streams and eliminate underperforming verticals
-  Account Service – Leverage data management capabilities to provide consulting to clients

Business Analyst

- Client Services- Managed and formed strategic partnerships with national brands to leverage co branding opportunities. Served as a liaison between clients and third party program providers.
-  Advertising and Marketing– Generated consumer marketing materials including: direct mail, digital, e-mail, web and print media and social media pieces. Designed Visa Credit Cards for multiple clients including Drury Hotels and Birdie G Media.
-  Financial Analysis – Conducted quantitative analysis to forecast product sales and revenue. Identified and recommended cost reduction and revenue improvement opportunities to managers.
-  Event Coordination – Identified key tabling dates, costs and venues for marketing financial products. Organized company wide events for over 7000 total attendees.

Commerce Bancshares, Inc.

Partnership Development

- Responsible for leading a staff of 37 students on multiple projects
-  Trained AE’s, led staff meetings and coordinated all initial client business
-  Part of a team that founded only the 27th student run advertising agency
-  Provided leadership, and assisted with planning and research in campaign executions
-  Worked with Ackerman McQueen to develop a strategic awareness campaign for OG+E

Lindsey + Asp

Director of Account Services and Business Development

- Prospect new clients and offer financial products
-  Trained and licensed to contract financial business in OK, TX and MO
-  Voted Top Ten Internship in 2008 by Vault Magazine and Top Five in Fortune

Northwestern Mutual

Financial Represenative Intern

- Responsible for prospecting new clients with generated sales over $100,000
-  Acted as a professional liaison between 60 national, local and campus clients
-  Multiple Salesmen of the Month awards, and Rising Star award for 2008
-  Member on the OU Daily Publications Board.

The Oklahoma Daily

Advertising Account Executive

- New Account Rep, Loan Administrator, Teller and Fraud Protection
-  Responsible for branch financial reports including sales and revenue
-  Top 5 of company in sales, Gold Star Award

Daniel Dean