Pedro Arnaut is a versatile digital media professional with an impressive background in social media management, press relations, and music criticism. He holds a degree in Communication and Media Studies from the Universidade Autónoma de Lisboa and an ETIC diploma in Music Criticism. Pedro has many years of experience working with top-tier organizations and brands such as Sport Lisboa e Benfica, the Federação Portuguesa de Futebol, and WL Partners. He has also worked as a press officer for Música no Coração and as a collaborator at Rua de Baixo. Pedro has exceptional skills in digital and social media strategy, content creation and management, and online community building. As Head of Digital Media at WL Partners, he continues to lead digital strategies for brands across many sectors.