Paula Mandraccio

Creative brand strategist/embajadora geretty awards/creadora de gudnius.
Summary
Paula Mandraccio is a seasoned journalist and the founder and ECD of BRA Agency, boasting over 20 years of experience in the advertising industry.
With a background as one of the early coolhunters in Buenos Aires during the 2000s, Paula has worked on inspiring ethnographies and documentaries for renowned global brands like Coke, Nike, and Wrigley's.
Transitioning from her role as the head of creative planning at IPG, Paula ventured into establishing her own agency in 2015, aiming to revolutionize the creative services by bridging the gap between creative and business departments of clients, emphasizing understanding the audience and brand needs.
Through BRA Agency, Paula focuses on empowering women and female brands, advocating for creativity as a key element in company processes, and amplifying the voices of entrepreneurs, with her forte lying in true insight detection.
For the past 6 years, Paula has led her agency with a strategic and creative vision, placing content and ideas at the forefront, managing a multicultural team with a strong business-oriented approach.
Her key competencies include strategic thinking, creative development, brand positioning, client relationship management, leading projects across Latin America and globally, and being adept at cool hunting and detecting social trends.
Additionally, Paula holds the position of Associated Chief Marketing Officer at Untaggable, further expanding her expertise and influence in the marketing realm.