Karen Kirby is an accomplished executive with a history of driving growth and revenue through the successful implementation of digital-enabled transformation initiatives. With a focus on aligning business, technology, and innovation, Karen has helped organizations across multiple industries adapt and thrive in today's digital landscape.

Karen is committed to customer success, forging partnerships to optimize the customer experience and create a community of advocates for long-term value. She is a dynamic change leader, mapping organizational changes to ensure business and IT impact, and is skilled in orchestrating digital roadmaps, programs/projects, and enterprise architectures across complex global teams, supply chains, vendor ecosystems and domains.

Throughout her career, Karen has worked with startups, SMBs, and Fortune 500 companies, with experience in sectors including Pharma, Retail, Healthcare, Food & Beverage, Packaging, CPG, Banking, Manufacturing, Industrial, Oil & Gas, Telecom, and Government.

As CEO and Head of Digital Transformation at 20/20 Digital Analytics, Karen is helping digitize industries for the future, harmonizing collisions of digital and legacy systems. Previously, she served as the Government Digital Modernization Executive at rfxcel, where her work in Global Supply Chain Visibility & Traceability Solutions helped transform the industry.