Managing Director at LANGUAGE

Los Angeles Metropolitan Area

LANGUAGE

Managing Director

Independent

Brand Marketing

Bugaboo

Head of Brand Marketing, Americas

Brand Marketing
o Led brand efforts across consumer touch points: Advertising, Content, Media, Partnerships, Events, Activations, Digital, Social, Email

Myspace

Vice President, Global Brand Marketing

LivingSocial, American Cancer Society, Walmart, New Business
o Led brand strategy, creative development and seamless execution across all media
o Oversaw financial direction and management of accounts to advance growth & profitability
o Managed, motivated and developed direct reports

The Martin Agency

Account Director

Brand Marketing
o Managed development of marketing strategy and brand marketing campaigns for global affordable luxury brand (annual revenue of $2.6 billion)
o Briefed, developed and implemented creative platforms across consumer touch points: Advertising, Print, Outdoor, Digital, Social, Windows, In-Store Signage, POP, Direct Mail, Licensing, Partnerships, Retail Events
o Managed internal creative teams and external creative agencies; drove creative development and integration
o In collaboration with brand marketing partners, developed and implemented cross-platform integrated programs for AMC's Mad Men, Virgin America, iTunes
o Partnered with cross-functional team to launch brand and product initiatives: new concepts, sub-brands, premium denim, handbags, eyewear, personal care, new store and retail events

Gap Inc./Banana Republic

Senior Marketing Manager

Media Strategy & Consumer Insights
o Analyzed sales, traffic, customer demographics and psychographics, consumer insights and societal trends in order to develop strategic media plans and targeted events
o Partnered with Consumer Strategy on qualitative and quantitative research initiatives that led to actionable business strategies across Marketing, Merchandising, Design
o Integrated Project Runway program across channels: Advertising, Digital, Store, Media
o Briefed and managed all media agency relationships: three AOR’s and 40+ media partners

Marketing Manager

Microsoft
o Developed and executed strategic media plans to support the launch of Microsoft’s core brand campaign, ~90MM media budget
o Led print plan for Microsoft’s cornerstone business campaign, ~100MM media budget
o Negotiated large volume incentive programs, superior media placement and added-value marketing programs with key media companies

McCann Erickson

Media Planner

Starbucks, Bottled Frappucino, Timex, Holiday Inn Express, Gulfstream
o Translated business, brand and consumer insights into actionable media strategies that drove positive results across a range of blue-chip clients
o Managed competitive analysis, strategic POVs and added-value media programs
o Lead planner on the Holiday Inn Express “Stay Smart” campaign, which was consistently recognized with EFFIE awards from the American Marketing Association (1999- 2002)

April Thrun