Heidi Hackemer is a seasoned strategist with a proven track record of helping companies and brands create impact in the world. She is the founder of zwolf strategy, a company that focuses on building brands that resonate with their audience. With over a decade of experience in the industry, Heidi has held various leadership roles, including VP of Engagement at Chan Zuckerberg Initiative, Founder of The Creative Alliance, and Wolf & Wilhelmine. Prior to that, she worked as a Director of Brand at Google's Advanced Technology and Projects group, as well as a Strategist at several well-known agencies, including Bartle Bogle Hegarty, Draftfcb, and Fallon London.

Heidi is an alumna of the University of Wisconsin-Madison, where she earned a BA in English and Advertising. Her work is characterized by a balance between provocation and practicality, and she is passionate about helping brands create a positive impact on the world. With her broad experience in advertising and branding, Heidi is an expert in developing marketing strategies that resonate with audiences and help brands achieve their business goals.