Annie Moon is an experienced global brand-builder with over 15 years of expertise in general management and CPG brand marketing. She has a strong track record in brand activation, P&L management, and multi-channel, go-to-market strategies, both in Mass and Prestige channels. Her marketing experience thrives in dynamic, fast-paced industries, where she applies an engineering approach to problem-solving and drives insights to concept development and innovation, resulting in highly effective teams. Annie's digital-first mindset, coupled with her multi-category beauty experience, applies her talent development skill set to big, iconic brands like Estee Lauder and Johnson’s Baby, as well as smaller, enterprising brands such as New York Color. She has deep international experience with multi-year, in-market stays, based primarily in Asia. Annie achieved her MBA at Kellogg School of Management and studied her bachelor's degree at University of Illinois at Urbana-Champaign.