The New School

The University of Texas

Associate Producer at MORE LIFE with Jody Dean, VP Marketing with Pricipito Publishing

Dallas-Fort Worth Metroplex

MORE LIFE with Jody Dean

Associate Producer

Edited Lim-Eric! – Whimsical Rhymes From the Voice of the Texas Rangers and his Friends… a fun project about baseball, music and a lot of other things. Lim-Eric! benefits the Texas Rangers Baseball Foundation, an amazing non-profit organization that builds ballparks in under-served areas of North Texas, giving kiddos a safe place to play -- and a healthy place to flourish.Created a marketing plan and creative strategy planning with publicity junket and public appearances ongoing. Leveraged exceptional verbal and written communication skills and storytelling to ideate a brand strategy and a road map for growth and sales.

Principito Publishing

Executive VP / Marketing

Serves as a primary point of contact for public and media relations efforts for this annual event•	Pitches and helps in producing daily news and feature collateral that influences and educates audiences about the event, as well as the ongoing mission of the organization•	Expands media reach beyond the North Texas landscape and cultivates additional key press relationships •	Introduced new initiatives that will outlive my tenure and continue to support the State Fair of Texas’ mission for years to come, such as State Fair Cares

The State Fair of Texas

Media Relations

- Provides creative, management and pricing strategies for myriad clients to maximize both return on investment while still honoring their unique branding and positioning in the marketplace•	Manages client relations with numerous upscale hospitality and fine dining establishments (<a href="http://www.rainmakerhospitalitygroup.com">www.rainmakerhospitalitygroup.com</a>)

Rainmaker Hospitality

VP / Marketing, Public Relations and Advertising

MEDIAmatters is the premiere thought leading boutique for brands looking to raise awareness, maximize ROI and increase their bottom line. Through integrated marketing communications and a vast array of Social Media Optimization (SMO) tools, MEDIAmatters... maximize yours!•	Wrote and Produced “Luxury Dallas” for KTVT - CBS 11 and KTXA Channel 21•	Executive Producer of “Beautiful YOU” on KTVT - CBS 11•	Designed and developed myriad public relations campaigns and special events for clients ranging from hospitality to high line luxury to real estate•	Chaired, co-chaired or served on committees and/or boards for numerous philanthropic initiatives throughout North Texas

MEDIAmatters

Principal / Maven / Co-Founder with LeeAnne Locken

Executes projects ranging from branding, POP signage and collateral, logo design and public relations for commercial real estate concerns to designing websites, shopping centers and residential properties, producing events, festivals and product launches. Have directed due diligence review studies for possible buyouts and consulting for hospitality and lifestyle clients, as well as publicity initiatives for TV shows. Proven as a big picture strategic thinker and visionary who passionately delivers extraordinary result to clients.•	Designed and created all printed collateral for a 1031 Tenants In Common start-up, from brochures to web content and a federal securities compliant PPM•	Acquired press surrounding commercial property acquisitions and renovations, and created / produced presentations and special events for new business and product launches•	Led design team for shopping center renovations and redesigns, with special emphasis on creating and managing a solution-oriented culture•	Designed and built custom homes in two upscale south suburban developments•	Created concept, brand and image for a resort community in Winter Park, CO•	Led publicity efforts for a new nationally-syndicated TV comedy, The BIG BIG Show, as well as numerous regional and local programming initiatives

the IDEATION studio

Principal / Director of Development / SR VP Marketing Communications

Designed and directed all aspects of operations in running this manufacturer of a unique patent pending invention that turns most commercial plastic water bottles into baby bottles, from start-up to a worldwide infant feeding product now sold in a dozen countries around the globe. Developed relationships and forged partnerships that not only furthered the company's mission, but that drove sales and solidified branding objectives.•	Established sales and marketing forecasts and performance methodology, policies and procedures, exhibit and trade show collateral, POS programs and packaging, and sourcing of ISO9001:2000 facilities•	Sourced and instituted productive partnerships with sales reps, packaging and kitting plants, fulfillment centers and distribution networks, creatively managing both the people and the product •	Created protocol for acquiring regulatory compliance, Certificate of Compliancy and FDA approval•	Garnered numerous awards and accolades in the industry, as well as press globally for innovations

BabySport, LLC

Director of Operations / VP of Marketing

Initially accepted an opportunity to sell Mercedes and BMW automobiles; Within six months, implemented this 30 year-old company’s first in-house marketing and public relations department. Positioned company philanthropically in the marketplace, and increased exposure through the media, the web, and customer contact.•	Produced Drive For The Cure – a national breast cancer awareness campaign and fundraiser benefiting the Susan G. Komen Foundation with BMW USA, garnering extensive press and serving as on air talent•	Managed the launch of Mercedes’ key position participation in Frontier Airlines More Store•	Designed and created Murray’s first co-op advertising program culminating in a comprehensive initiative for new car owners in the Central US Region•	Developed and edited weekly newspaper advertising, monthly commercials and printed collateral•	Launched Mercedes’ R Class in conjunction with The Rolling Stones’ A Bigger Bang Tour by creating the Start Me Up Campaign

Murray Motor Imports

Sales / Director of Marketing and Public Relations

Established a stronghold and increased market share in the corporate entertaining and meeting markets. Created and implemented marketing, communications, and sales strategies, and designed the company’s first ever strategic marketing document, with an action plan and measurable goals.•	Built and maintained strategic alliances with complementary organizations nationwide to establish Brooks as an industry expert and generate high-volume referral business•	Overhauled all printed materials, unifying company image and vastly improving graphics standards and professional appearance•	Identified and developed lucrative niche markets that now represent approximately over 40% of the company’s business meeting income annually•	Personally acquired nearly $1 million in sales in first calendar year, generating significant new residual business by developing several cold-call clients to annual sales volumes of $50+ thousand each

Brooks SH&C

Director of Sales & Marketing

Led comprehensive marketing, advertising and public relations initiatives for nationally syndicated reality television show. Designed and implemented public relations campaigns and marketing efforts in numerous markets around the country, including coordination and publicity in major markets. Created printed pieces to increase the show's market share and distribution at NATPE and INTEX.•	Launched a sports-oriented educational company, SuperStars in Sports, with initial product: Inside Training Camp video series; Coordinated fulfillment for 250+ retailers; Provided strategic direction and production of special events nationwide and agency collaboration / art direction on all printed materials, packaging and product positioning supporting lifeline of the product•	Produced the CyberSpud Road Show – creating publicity and special events around former NBA Great Spud Webb and ESPN Speed Zone host Tommy Habeeb, among others

Habeeb Goldstein Entertainment

Marcom Director

Key player on the opening team for the largest fine dining establishment in America, seating over 1200 at once. Primary focus was that of community and corporate relations around the state, as well as nationally, to select target markets. Additionally, created all printed collateral and carried out all advertising and public relations endeavors. Generated several million dollars by selling, coordinating and producing special events for hundreds of corporate and not-for-profit clients.•	Garnered several outstanding local and national reviews•	Obtained worldwide press on two public relations programs•	Designed /served as on-air talent for advertising campaign with then proprietor Dale Wamstad•	Developed the Communications and Entertainment Departments, establishing substantial market presence as both a fine dining institution and a corporate meetings and special events venue•	Successfully penetrated targeted accounts, consistently increasing sales exponentially to multimillion-dollar level in first year of an aggressive opening; Several accounts are still active, presently accounting for over $4 million annually

III Forks

Special Events Director / Director of Sales & Marketing

Headed the Advertising, Public Relations and Sales Departments of a giftware and collectable doll manufacturer, from hiring their first-ever national sales team to producing monthly newsletters and an Annual National Convention. Heavy concentration on company positioning in the press, with the consumer, in the industry and philanthropically. Created partnerships with numerous companies and organizations that, in large part, shaped the dramatic changes that the company went through during my tenure and significantly enhanced the value of the business.•	Launched three new product lines to the marketplace; Generated marketing plans, pricing and system policies, product line forecasts, designed packaging and advertising efforts, and obtained tremendous publicity placements for each release•	Profitably formulated sales strategies and managed a sales force of 80+ nationwide; developed relationships and secured preferred positions with several major retailers, including JC Penney, QVC and the Army/Air Force Exchange worldwide•	Produced and managed all aspects of trade show participation, including contract negotiation, display and printed collateral design, sales training and follow-up procedures•	Strategically positioned the company’s collectable lines as among the top in the nation and the company’s figurehead as an expert in the industry

KVK, Inc.

Director of Marketing

Successfully enacted roles and responsibilities as varied as the clients’ needs, tailored directly to meet specific challenges, including:•	Director of Public Relations or VP Marketing for a major record label and in the start-up phase of other new business acquisitions•	Producer of concerts and East Coast film premieres for philanthropic concerns•	Coordinator for former President Gorbachev’s US tour, as well as other global dignitaries•	Co-Professor of an Entrepreneurship course at MIT’s Sloan School of Management•	Sales/Marketing Director, Vice President and President of a  DMC / transportation company•	Researcher/Editor for a Doubleday book on civilization change•	Designer/Marketing Manager for Ecotourism Concern in Puerto Penasco, Mexico •	Marketing and management for House of One Peoples / Zen Community of NY

Allyson Aynesworth