Helen Needham is an experienced communicator with a wealth of experience across traditional, digital, and social channels. With a degree in politics from the University of Edinburgh and a diploma in Public Relations from the Chartered Institute Of Public Relations, she has previously worked at prestigious organizations such as Taylor Wessing, Westminster Advisers, and Banco Santander. She started at Santander UK as a Media Relations Executive and later worked her way up to the position of Senior Social Media Manager. Her specialties include building and executing strategic communication plans, paid social media planning, social media insights, measurement, and evaluation, employee social media policies, reputation, and crisis management, and great social customer service.