Samuel Melgar is an accomplished award-winning Creative Director and Copywriter with over 15 years of experience leading advertising agencies in the United States and Latin America. Melgar has expertise in creating integrated advertising campaigns for a wide array of industries, including personal care, health insurance, automotive, financial, and food and beverages. He's known for his ability to design and develop brand strategies, combining diverse kinds of advertising efforts to strengthen brand identity, and increasing brand awareness through targeted communications, brand repositioning, and image campaigns.

Melgar's key strengths include brand building, campaign management, client satisfaction, leadership, communication strategies, and talent development. He brings a wealth of experience to every project, assuring results that meet or exceed clients' expectations.

Melgar studied Advertising Specialty at Instituto Peruano De Publicidad (IPP) and further pursued Manager Executive Education Program Diploma, Organizational Behavior Program, Enterprise Consultory Program, and Motivation Strategies at Universidad Peruana de Ciencias Aplicadas. He has worked as an Associate Creative Director at The Integer Group, Richards/Lerma, McCann Worldgroup, Young & Rubicam, and Conill Advertising, among others.