Bj Sorensen is a seasoned strategy consultant with a passion for branding. With an MBA from the University of Oregon and years of experience in product and brand management roles, Bj is a recognized expert in market research, customer experience, strategic planning, and process improvement. He has worked with various organizations, from startups to global corporations, including Ultradent Products and IDEX Corporation. Outside of work, Bj enjoys exploring the great outdoors on a mountain bike and studying psychology and human biomechanics.