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<a href="https://www.shootonline.com/news/creative-arts-emmy-awards-ceremonies-go-virtual-governors-ball-events-canceled" target="_blank">Creative Arts Emmy Awards Ceremonies To Go Virtual; Governors Ball Events Canceled</a>&nbsp;&nbsp;<font color="#6f6f6f">SHOOT Online</font>

Creative Arts Emmy Awards Ceremonies To Go Virtual; Governors Ball Events Canceled - SHOOT Online

<a href="https://www.shootonline.com/spw/executive-producer-ron-cicero-unleashes-invader-new-production-company" target="_blank">Executive Producer Ron Cicero Unleashes INVADER, a New Production Company</a>&nbsp;&nbsp;<font color="#6f6f6f">SHOOT Online</font>

Executive Producer Ron Cicero Unleashes INVADER, a New Production Company - SHOOT Online

Emerson College

University of Rhode Island

Senior Director of Product Marketing, SNKRS at Nike  -  Community-Driven Brand and Content Marketing  -  Digital Platform Growth

New York City Metropolitan Area

Hold global oversight of experience and member functionality on SNKRS, Nike's most highly trafficked app and launch space for Nike's most exclusive and hyped products, with 5+ million weekly active users. Lead onsite/remote team and collaborate cross functionally across matrixed organization to build, pilot, test, and scale innovative new product features and drive go-to-market (GTM) approaches to serve a passionate community.

Among many other features and content franchises, my team has piloted and scaled SNKRS Polling to over a million responses per week, and built SNKRS Live, Nike's first owned livestreaming feature, lauded in Nike's earnings calls as a prime example of innovation within digital commerce, and specifically called out by investors as a best-in-class example of digital scale without compromising authenticity.

Nike

Senior Director Product Marketing, SNKRS

Oversaw development of all global Converse brand messaging, editorial, and creative concepts. Delivered creative materials, content, and programs across all channels: digital, social, retail, OOH/TV, media, and more.

Partnered with regional brand directors across North America, Western Europe, Asia Pacific, and China, bringing them along the journey of global creative direction, guiding the creative development process at a regional level. Grew and mentored team of 6 and influenced PR, Retail, Entertainment, and other marketing functions.

-  Directed @Converse editorial strategy and grew organic community on Instagram from 3 million to 10.5 million followers. Expanded @Converse organic social, serving growing fanbase of 20+ million people around the world, spanning editorial content creation to implementation and analytics across all Converse social media channels.

-  Reshaped Converse advertising and editorial to create impact within youth culture and build fandom.

-  Established content creation system and graphic aesthetic.

-  Led communications strategy and marketing briefs across all product and brand initiatives.

Converse

Senior Director, Global Advertising & Editorial

Made Converse brand relevant and aspirational for new generation of youth, avoiding the peril of becoming a "heritage" brand for a generation that values ingenuity over age. Simultaneously, transitioned to a digital marketing ecosystem and DTC sales, which increased by 9% in 1 year through new brand development.

-  Led a 5-agency pitch, bringing CEO, CMO, and senior leadership team on board with campaigns and initiatives, culminating in launch of new brand purpose.

-  Created an always-on editorial offense, putting young fans and creators at the center of brand stories.

-  Revamped go-to-market (GTM) process, informing budget structure for entire integrated marketing team.

-  Oversaw notable creative campaigns, driving Chuck Taylor-branded products to 90 million pairs sold each year. Chuck Taylor II integrated marketing campaign led to 70% product sell-through in 2 weeks. Forever Chuck brand marketing cemented Chuck Taylor as an eternal style statement of youth. "Made by you" love letter encompassed wearers of iconic Chuck Taylor All Stars, from the known to the unknown.

Senior Director, Global Brand Communications

Built the agency's communications planning practice, enabling development of truly relevant integrated marketing plans for brands by infusing strategy with experience design, UX thinking, and media insights, as well as using consumer-centric frameworks. Built and coached 6-member team.

-  Launched Progressive Insurance's vast direct response and programmatic ad campaigns and their Snapshot app, one of the first apps to deliver customer discounts.

-  Developed full integrated marketing plans for top-name brands, including Kohler, New Balance, Volvo, American Eagle, and Jack Daniel's.

Arnold Worldwide

SVP, Global Director of Communications Planning

Served as Lead Strategist on branding and advertising campaign for Verizon's Droid phone franchise. The phenomenally successful "Droid does" saturation campaign became Verizon's longest-running ad campaign at upwards of 8 years.

mcgarrybowen

Director of Digital Strategy

Developed fully integrated communications plans, from research to consumer insight work, brand positioning, and channel strategy for top-name clients, including Google, NBC, Johnson & Johnson, and American Express.

-  Notable projects included NBC Network rebranding, Google Chrome, and Google Voice product launches.

-  Joined Google Creative Lab team on development and launch of Chrome Experiments, a showcase of work by coders, which encouraged developers to build extensions and addons for the Chrome browser. Today, this is still an ongoing platform.

Naked Communications

Senior Strategist --> Director of Digital Strategy

Developed innovative digital marketing strategies for lifestyle, entertainment, and fashion brands, including HBO, Nike, and Dewar's Scotch. Assisted clients in navigating social media landscapes in ways that are true to their brand and relevant to consumers.

-  Served as Digital Producer for HBO's "Sopranos" Google Maps interactive experience. Work won an Emmy award for exceptional user experience and design, among other awards.

-  Served as Lead Producer and Strategist for HBO's "Entourage" online interactive interview with Ari Gold, gearing campaign to show's core fanbase of young, internet-aware viewers.

Deep Focus

Account Planner

Worked in studio on print ads, very "Mad Men".

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