Reid Lappin is a highly driven individual with a passion for helping mid-market businesses optimize for capital-efficient growth at any stage of the product life cycle. He is the current CEO of Vokal, a company that provides an increase in an organization's ability to measure and invest like venture capitalists and compete in a modern digital economy. Reid's experience has taught him to always focus on the good in the world, and he truly believes in businesses' and technology's ability to drive that. He has lectured at universities and corporations on innovation, product market fit, and digital growth. He studied at DePaul University and the University of Dayton and has worked with organizations such as Food Foundry, Mobile Makers Academy, and Fresh From The Hills Produce. Reid places a strong emphasis on family and is a proud husband and father of two children who have always been his greatest source of inspiration.