Sanjog Misra is a renowned academician and marketing expert, with a wealth of experience in teaching and research. He is currently serving as the Charles H. Kellstadt Professor of Marketing at the University of Chicago Booth School of Business. Before that, he was a professor at UCLA Anderson School of Management and the Simon Graduate School of Business, University of Rochester.

Misra holds a Ph.D. in Management and a Masters's in Statistics from the University of Buffalo. He also studied at the Fore School of Management, New Delhi, which has helped him build a well-rounded perspective on marketing and business management.

As a prolific researcher, Misra has published multiple articles on marketing measurement, metrics, and analytics, customer relationship management, advertising, and pricing strategies. He has also received several awards for his research, including the John D. C. Little Award and the William F. O'Dell Award from the Journal of Marketing Research.

Apart from his academic work, Misra has also lent his expertise to several organizations, including the National Bureau of Economic Research, where he serves as a research associate. He has also worked with consulting firms on strategic and analytical issues.