Randa Bdeir is a performance-driven marketing and business development executive with over 23 years of experience in identifying key banking and technology opportunities across MENA markets.

She has a successful track record of implementing creative products and technologies, particularly in e-payment solutions and credit card business, introducing these services in Lebanon and Syria and playing a crucial role in developing ATM, merchant, and e-commerce businesses in the Lebanese and Syrian markets.

Randa Bdeir has been instrumental in creating a cashless society by introducing innovative technology like NFC 'Tap2Pay' series of contactless payments, spanning across various channels and devices such as contactless cards, mobile phones, and wearables.

She spearheaded the launch of the Cloud Pay platform, a converged e-wallet embracing the future of digital payment through HCE, showcasing her strategic acumen and forward-thinking approach to the industry.

Randa Bdeir is known for her ability to cultivate strong client relationships, drive revenue growth in high-pressure environments, consistently surpass operational performance targets, and deliver measurable outcomes.

Her educational background includes executive programs in Corporate Entrepreneurship, Developing & Managing Successful Technology & Product Strategy, Strategy and Organization, Effective Use of Power, Advanced Negotiation, and Marketing Management from prestigious institutions like Stanford University and Massachusetts Institute of Technology. She also holds a BA in Business Administration and a Master's Degree in Money & Banking.

Throughout her career, Randa Bdeir has held key positions like Deputy General Manager, Head of Electronic Payment Solutions & Card Technology at Credit Libanais, Member of the global advisory board for technology at Mastercard Worldwide, Advisor to CEO at Bank Audi, Assistant General Manager at Bank Audi, and Marketing & Business Development Director at Fransabank.

More about Randa Bdeir and her professional journey can be found at www.randabdeir.com.