Craig Piersma is a highly experienced marketing and communications professional, boasting over 30 years of experience in the field. He has worked for agencies and corporations, with an extensive background in the automotive industry. Piersma specialises in corporate, creative, and technical writing, video production, research coordination, sales team support, customer presentations, and is a corporate spokesperson. He currently leads all aspects of marketing and corporate communications, including advertising, product and corporate branding, market and product research, public and media relations, event planning and management, social media, sales tool development, photography, websites, video production, technical product communications, and internal communications. Piersma studied Business Administration and Communications at Hope College and has worked as a Director of Marketing & Corporate Communications at Gentex Corporation, Manager Marketing Communications at Haworth, Adjunct Professor at Grand Valley State University, Senior Account Executive at Seyferth & Associates and Videographer at VG Productions.