Mike Barrett is a seasoned Group Sales Controller at ITV, the largest commercial broadcaster in the UK, where he manages a team responsible for developing successful and reputation-building advertising campaigns for clients and agencies. With a background in business administration from De Montfort University, Mike has over a decade of experience in the media industry, including previous roles as Key Account Director at ITV and Account Director at Viacom Brand Solutions. At ITV, Mike has helped drive a 31% increase in revenues over the past five years, showcasing his expertise in sales and marketing. Mike's dedication to creating innovative and effective campaigns has made him a valuable asset to the ITV team.